article marketing

Article Marketing



Article Marketing is one of the most common marketing techniques that internet marketers are taking advantage of at the current time, and best of all it is free. If you starting off your online home business on a limited budget, then we highly suggest that you consider Article Marketing as one of your first Internet marketing ventures.



What is Article Marketing?


Basically it is a form of marketing that requires you as the article marketer to write articles about various topics that are related to the theme of your business or your website. You do not have to be an expert on the actual topic. You should however research your topic and as a result expand your knowledge, slowly you will become an expert.



How does Article Marketing work?


After you write an article about your topic of interest you submit your article to article directories. These are usually free. There are many article directories on the internet. Some popular ones are:

  • EzineArticles

  • Goarticles

  • IdeaMarketers

  • Squidoo

  • EasyArticles

  • ArticleDashboard

article marketing

By Submitting your articles to these websites you are using the "popularity" of these websites to your advantage. Your article will "live" on these websites and inherit the popularity of the entire site. the end result is that your articles will be more likely to be listed in the search engines naturally. When you have an article naturally listed in Google, Yahoo, MSN, or any other search engine, you will be able to drive traffic to your affiliate links for FREE.



Article Writing Tips:


Writing may seem like an easy task, however there is a technique to writing articles for your online home business. You will be able to achieve higher rankings with search engines if you research adn focus on keywords related to your topic. Article marketing can amount to a lot of traffic and a lot of revenue if done correctly. Here are some quick tips:


  • Articles should range between 300-500 words

  • Use the keywords in the title of your article

  • Use the keywords in your opening paragraph

  • Use the keywords in your closing paragraph

  • Try to incorporate and use the keyword phrases 3-7 times in each article

  • Include a resource box at the end of your article. This resource box allows you to tell everyone about you and your website. If someone has taken the time to read your article to the end, the chances are that they will be interested in finding out more. This is your opportunity to gain another targeted visitor to your site.


Do I have to Write the articles myself?


Unique content is rewarded more within search engines and so it is important that your articles are unique. In addition it is not advisable for you submit the same article to multiple article directories. As a result, article marketing can sometimes be quite time consuming. If you don't want to write your own articles or don't have time to write and submit them, you may want to:

  • Pay someone to write them for you. The articles are still 100% yours. A popular outsourcing agency is elance.com . If you choose to join Wealthy affiliate University you can post your job up in the "JOBS NEEDED" section and other members will bid for your job and the chance to write articles for you.

  • Alternatively you can use article submission services like SubmitYourArticle where you can just submit your article once and they will create many uniques copies of your article and submit them to the online directories.

  • Use a software program. A reputable software you can use is Mass article creator. This software creates 100+ articles from 1 article and mass article submission will submit your articles to the webs best article directories. More details here.


We highly recommend you to learn the skills of article marketing and start off by writitng your own articles first. This will give you more experience and also allow you to familiarise yourself with copywriting legalities, your topic and products.




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