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TECHNIQUES TO GETTING MORE VISIBILITY

You’ve created your business plan, come up with an awesome business name, created a great web site, joined all the industry specific networking groups you could afford, designated a corner of the house as your office, got business cards and brochures printed out; now you’re handing them to everyone you meet. Now you’re just waiting for the phone to ring and people to line up at your door, begging to be your client. Right? I’m afraid not.

People are putting a lot more emphasis on buying from someone they trust, know and have a relationship with. As you are probably thinking, it’s easier said than done. And you’d be thinking right. Plus, relationship-building takes time. That’s why you must do all you can to be visible RIGHT NOW!

You’re probably saying “But Cristina, I have my site, cards, brochures and all those memberships… I AM visible!” The secret lies in regularity and consistency.

Ask yourself: What am I doing consistently and regularly each day to get my name out there?

“Each day?” You ask. “But I have clients to take care of and a life.” Yes, it’s true, but you also have a business to run. That’s why I’ve come up with some ideas to help get you started.

NO-COST VISIBILITY STRATEGY #1: Start a blog and add content- and keyword-rich text. Be professional and informative. Don’t make it an advertising page for your services, it’ll turn visitors away. Link your blog from your website and vice-versa.

NO-COST VISIBILITY STRATEGY #2: Write an article every week. Post it on your site and submit it to article submission sites. While you’re at it, send it as a newsletter to your contacts and network, add it to your blog, and certainly add your best articles to your marketing kit.

NO-COST VISIBILITY STRATEGY #3: Give a free 1-hour teleclass every month on a subject that will greatly interest or benefit your target market. Advertise it in your newsletter, add it to your e-mail signature, post it on your website, and submit it to online calendars (lots of networking groups will let you post your event, even if you’re not a member), send it to your joint venture partners to advertise it to their contacts. You can use it as a way to touch-base with those you haven’t contacted in a while—catch up on their business, invite them to your event and ask for referrals. Record your teleclass (fees are usually applicable, but it’s quite affordable) and post the audio file on your website, or offer it as a gift for signing up for your newsletter.

Remember, the goal is to gain visibility, build trust and develop relationships by constantly and proactively reminding “the world”—specifically your target market—that you are out there. There is only so much a website, business cards and brochures can do.

What are the ways you daily get yourself known? No matter how big or small it is, just work at it everyday. An amazing thing happens when you market yourself consistently—you start getting calls from unexpected places.

Copyright 2009 Cristina Favreau

About the Author

Cristina Favreau specializes in helping passionate & motivated service professionals who love what they do, but struggle with marketing & self-promotion. Using the Get Clients NOW!(TM) program, she makes it easy to understand. Within 3 hours, she’ll help you identify where you’re stuck in the marketing process & come up with an action plan to gain immediate momentum. Join Cristina on her blog, The Savvy Entrepreneur, as she calls things the way she sees them at http://blog.cristinafavreau.com.